For Sightseeing Karl-Heinz Rummenigge will probably remain on this trip any time. The chairman of FC Bayern is in the next few days beginning on the Thursday night tour of his club in China perceive numerous sessions and hold talks.
Rummenigge wants the future to generate more revenue by merchandise abroad. And in addition to the US, he can see and be responsible for the internationalization of German football’s most successful board colleague Jörg Wacker Asia as a second market of the future. “Bayern have in China nearly 90 million followers, who have the opportunity during the tour, one of the best teams in the world to experience first hand,” says Wacker.
The Munich will make the future each year a long-distance trip. 2014 they toured the United States and opened an office in New York. Now it goes to Beijing, Shanghai and Guangzhou. Approximately 19,000 kilometers will be the Bayern fly on the travel and complete test matches against Valencia, Inter Milan and Guangzhou Evergrande. Furthermore there are numerous marketing campaigns on the program:. Visiting sponsors, autograph sessions, shaking hands here, a wave to the crowd there
Forced to internationalization
Especially in the social networks feel the club staff how popular Bayern in China. Master spreads his message not only on Facebook, Twitter, YouTube and Instagram, but also on the long Chinese portals Sina Weibo and Tencent. The study by a consulting agency in According to Shanghai is the club on social networking sites in China the most popular club in Europe, millions follow.
late May opened Bayern China in an online store and cooperated recently with the Chinese state television by producing it exclusive footage of the sender CCTV Sports. This week, the Chinese website was www.fcbayern.cn added, and the sports portal HUPU brings the champions a new app to the Chinese market.
Rummenigge said the “world” recently: “This way there is no alternative, we are in a global competition, especially with the Spanish and English top teams and Paris St. Germain, and we are forced to internationalize That is for us now, every year.. to be in the distant countries present. We will promote the internationalization continuously. “
balancing act between economic and sporting interests
After two trips in 2012. It is the third trip to China. Rummenigge has recently talked to the Supervisory Board Martin Winterkorn, CEO of Volkswagen AG, about the Chinese market. “When he talks about China, his eyes shining, he also is convinced… China is an increasingly important market for football The sport will be extremely pushed by politics in China in the coming years and we hope there play a role can, “said Rummenigge. His club will soon open an office in Asia reportedly.
Players and the coach Pep Guardiola, the travel challenges. Six-hour time difference, temperatures of up to almost 40 degrees and a humidity of more than 80 percent. Rummenigge said: “Of course this is not a holiday, since we have a balancing act to lie between the economic marketing interests and the sporting preparation for the trip up to return everything is clocked through that I would feel the stress for under the normal.. . ” Guardiola was such trips also accustomed from his time at FC Barcelona.
Wolfsburg already one step ahead
A Chinese players have the Bavarians do not (yet) in its line-up – despite the marketing revenues that would entail. The competition from Wolfsburg has tried it, the VfL pledged half a year ago the midfielder Professional Xizhe Zhang, to the delight of winter grain. This week, the Niedersachsen terminated the experiment: Xizhe Zhang returns to his Chinese Exklub Beijing Guoan
He was the first Chinese player in the club’s history.. His commitment in January was suspected to be mainly a marketing coup for VfL-owner Volkswagen. The sports leaders denied this vehemently.
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