Werder Bremen and Wiesenhof: amateurish PR maneuver – THE WORLD

No, as a football club you have it nowadays no longer easy. Earlier, the fans have behaved bought your jersey and held the door; no matter what was in front of it. Has in the 80s even one on the jersey of HSV (for the younger ones: The club was then a really big number) excited because it was advertised on the petrol giant BP, while the nature in search of new oil deposits has dug up? No.

Or was Hertha BSC nailed to the wall, because it was advertised with Gin for a liquor manufacturer? In non-life. Borussia Dortmund even sold times its logo, on the two years was emblazoned the lion’s head of tobacco company Samson.

Nowadays, however, must each sponsor on the moral test. What have had a trouble, because they have lent their own chests for Gazprom Schalke. Evonik on the BVB jersey also is not just for green electricity. But these are all peanuts compared to what Werder Bremen had to experience in 2012, when the Hanseatic League presented their new main sponsor. You would probably have to advertise as well for the deforestation of the rainforests or the launching of kittens, but chose the poultry producer Wiesenhof.

There was closing funny with. Pollution and climate desecration may indeed still be processed in the abstract field of the human brain. But farming including chicks shredding? That’s a No. So Werder and Wiesenhof were taken by the public furor. Even hardy Werder fans joined initiatives, which boycotted the purchase of Bremer shirts.

begging for the Shitstorm

However, as this is the anger so – she vanishes sometime, and so it was calmed by the Bremer chest. Even an extension of the contract with the controversial sponsor in September went quite silently over the stage. But now the debate about Wiesenhof picking up speed again. And that by an idea that serves a good purpose at first sight.

Werder is on Saturday in the northern derby against Hamburg with a new frontprint accrues. Clubs give their coveted advertising space yes betimes for charity ago, for example, A Heart for Children or the German Bone Marrow Donor. Werder played on Saturday with the imprint “For more animal welfare”, advertises for the German animal welfare association. The association pleaded so formal a Shitstorm

This a group that so many chicken Logo -. To put it mildly – does not provide the best living conditions, against an animal welfare exchange slogan is already strong stuff. As if the VW club VfL Wolfsburg for cycling or the Telekom-Club Bayern München for nonverbal communication campaigns – only immoral. More specifically, the action is so amateurish PR maneuvers that the chickens clucking. How stupid do the initiators of this farce to keep the fans to believe that they can not see through it?

If Wiesenhof wanted to use the action to the burnish its own image, which is in the bucket after several revelations, then can only be stated: That was probably nothing. In the social networks the whole is considered already with the corresponding derision. . And it is assumed that the known as creative Werder fans will not leave uncommented

Tierschutzbund forgives seal – also at Wiesenhof

By the way, the clear action for the German animal welfare association a rather awkward number. Because Wiesenhof is contractor of the organization. It awards the Seal More animal welfare meat producing companies – also at the Wiesenhof-line private courtyard. That it happens, however, not appropriate to the species particularly on private farms, reported in 2013, the club Soko animal welfare.

Thus, from the seemingly good action a PR Gag. But that seems to backfire …

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id = “videoheadline_148997562″ class = “headline” itemprop = “name”> Werder Bremen bad package at VfL Wolfsburg

              Werder Bremen allowed himself in Wolfsburg a ridiculous appearance. The hosts could combine like in training. And achieved remarkable goals. . Here you can see the highlights of the game Source: BUNDESLIGA at IMAGE

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