In billions Poker at the media rights, the German Football League is the first time on Monday matches in the Bundesliga and could thus a. protests from fans cause.
the discharge of five season games for week beginning from the season 2017/18 is part of a plan reform, which make a total of 17 advertised rights packages even more attractive and the total proceeds will drift over the magic billion mark for the first time.
“professional football needs a lot of money. We go in good spirits in the tender, because it is the most attractive media law in Germany and one of the most attractive media rights in the world, “said DFL CEO Christian Seifert on Tuesday. “It will be a good step for the future of the Bundesliga, the must not worry.”
Less enthusiastic are likely to be the fans, which is stirring discontent over the planned premiere Monday games in the upper house. “I understand the concerns that I take very seriously. But it is clear that the granting of rights is paramount, “said Seifert.
In addition to the five Monday games, there is an additional five games of the season to give on Sunday (13.30). More change: The second Sunday game in the Bundesliga kicks off ever half an hour later than before 2017 at 18:00
It is only two Friday games (18.30) and for three games in the 2. League. on Saturday (13.00) give. Plays the Bundesliga on Monday, the second league game advances also on Saturday noon.
With the appreciation of the live rights and a further comprehensive coverage on free TV, the DFL provides the conditions for a profitable allocation of national and European media rights given from 2017/18 to 2020/21. Deciding which stations will report about the premium product will fall in early June.
The DFL hopes for a revenue of 1.1 to 1.5 billion euros. During the four-year period, the revenue per season amounted to EUR 748 million from the national and international rights. “I think we have with Christian Seifert the best man in the market, has to offer the Republic,” said Bayern Munich chairman Karl-Heinz Rummenigge. “We can have confidence in this man. I press the thumbs. “
Anyone who purchases one of the eight live packages for pay-TV, the games contained therein may continue to show in Bars and via the Internet in other European countries. Also new are so-called 30-second Inmatchclips that allow the copyright holders to share important events of a game-hot via mobile devices available. In addition, directly after the final whistle, the highlights of all the matches may be shown in a maximum length of twelve minutes.
The most striking new feature of the Free TV is an additional Live Match 17. Gameday. But can follow the Bundesliga relegation only on pay TV fans. “We believe that we have increased the quality of the rights by the shape and layout of the packages,” Seifert said.
According to the specification of the Bundeskartellamt there in the “complex tender” according Seifert first time a single acquisition ban. Where a party providers all live packages, in addition a so-called OTT package is advertised, which needs to find another buyer. This includes 102 matches per season.
After the dispatch of the material there until mid-May an information phase for prospective customers. The auction system will start in late May. The Live packages are sold in two rounds. The rights to the highlights coverage, which is currently on display in the ARD Sportschau, ZDF sports studio or on Sport1 be sold only in one round.
The DFL is for each packet a confidential minimum price fix, known only to the German Cartel Office. If an offer about and also 20 percent higher than the second highest bid, the bidder immediately receives the award. Otherwise, it goes to the second round. If the criteria for an award is not met, decides the League Board on the award. “The decision is the beginning of June,” proclaimed Seifert. “We want to be ready before the European Championship.”
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